Advertising: Don’t Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack

A marketing campaign for Wheat Thins surprises fans of the product, which is shunning the term “cracker” in favor of “snack.”

Advertising: Don’t Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack

Backlink: http://feeds.nytimes.com/click.phdo?i=feec843052546181faa89c74a2b99898