Advertising: Don’t Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack

A marketing campaign for Wheat Thins surprises fans of the product, which is shunning the term “cracker” in favor of “snack.”

Advertising: Don’t Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack

Backlink: http://feeds.nytimes.com/click.phdo?i=feec843052546181faa89c74a2b99898

Bone Cracker Medal

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	''Were you looking for the [[Halo 2 Vista]] achievement of the [[Bonecracker (Achievement)|same name]]?''		''Were you looking for the [[Halo 2 Vista]] achievement of the [[Bonecracker (Achievement)|same name]]?''
	[[File:Bonecracker Medal.gif|right]]		[[File:Bonecracker Medal.gif|right]]
-	The '''Bone Cracker''' ('''Beat Down''' in ''[[Halo 3]]'' and '''Pummel''' in ''[[Halo: Reach]]'') Medal is awarded for killing an opponent with a [[melee]] attack that does not [[Assassin Medal|assassinate]] him (a melee attack from behind). It is available in all [[Multiplayer]] gametypes and has a [[Bungie]] difficulty rating of 3 out of 10.	+	The '''Bone Cracker''' ('''Beat Down''' in ''[[Halo 3]]'' and '''Pummel''' in ''[[Halo: Reach]]'') Medal is awarded for killing an opponent with a [[melee]] attack that does not [[Assassin Medal|assassinate]] him (a melee attack from behind). It is available in all [[Multiplayer]] gametypes and has a [[Bungie]] difficulty rating of 3 out of 10. {{citation needed}}
-	It is represented by an inverted silver star with a dark green fist. After you kill an opponent with a melee attack, a message appears on your screen that says: "You beat down (player's name)". It is also awarded if a [[Covenant]] [[Energy Sword]] or [[Gravity Hammer]] is used to kill an opponent with the right trigger. In ''Halo: Reach'', after killing an opponent with a melee attack, the message "You pummeled (player's name)" will appear.	+	It is represented by an inverted silver star with a dark green fist. After you kill an opponent with a melee attack, a message appears on your screen that says: "You beat down (player's name)". It is also awarded if a [[Covenant]] [[Energy Sword]] or [[Gravity Hammer]] is used to kill an opponent. In ''Halo: Reach'', after killing an opponent with a melee attack, the message "You pummeled (player's name)" will appear.
	==Tips==		==Tips==

Bone Cracker Medal

Backlink: http://halo.wikia.com/index.php?title=Bone_Cracker_Medal&diff;=1150619&oldid;=prev