Scene Stealer: Enough With the Elevator Pitch. What’s the Concept?

Winston J. Perez is emerging as the guru of “Concept Modeling,” the process for getting to the bottom of things. In Hollywood, it can help producers get to the essence of the films they’re selling.

Scene Stealer: Enough With the Elevator Pitch. What’s the Concept?

Backlink: http://feeds.nytimes.com/click.phdo?i=72f350709805a64d636eab4c4cf9410b

Sales pitch from an ATM-skimmer vendor

Brian Krebs tracked down a black-market retailer of mobile-phone-based ATM skimmers that capture your PIN and transmit it to fraudsters over the GSM network. The vendor gave him the whole sales-pitch for the efficiency and safety (for the criminals) of GSM-based skimmers. It's a fascinating read, unless you use ATMs, in which case, it's a terrifying one.

So we potentially have already about 20k dollars. Also imagine that if was not GSM sending SMS and to receive tracks it would be necessary to take the equipment from ATM, and during this moment, at 15:00 there comes police and takes off the equipment.

And what now? All operation and your money f#@!&$ up? It would be shame!! Yes? And with GSM the equipment we have the following: Even if there comes police and takes off the equipment, tracks are already on your computer. That means they are already yours, and also mean this potential 20k can be cash out asap. In that case you lose only the equipment, but the earned tracks already sent. Otherwise without dumps transfer - you lose equipment, and tracks, and money.

That's not all: There is one more important part. We had few times that the police has seen the device, and does not take it off, black jeeps stays and observe, and being replaced by each hour. But the equipment still not removed. They believe that our man will come for it. And our observers see this circus, and together with it holders go as usual, and tracks come with PINs as usual.

 

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Sales pitch from an ATM-skimmer vendor

Backlink: http://feeds.boingboing.net/~r/boingboing/iBag/~3/rO0fG1XEyyI/sales-pitch-from-an.html

Cell Phone Carriers Pitch Texting to Seniors

With texting the highest-margin product sold by carriers, mobile operators are trying to persuade more people 50 and over to use the data service

Cell Phone Carriers Pitch Texting to Seniors

Backlink: http://www.businessweek.com/magazine/content/10_51/b4208041741638.htm

The Boss: The Cross-Cultural Pitch

Daisy Expósito-Ulla, chief executive of an ad agency she founded, was born in Cuba and learned English from shows like “I Love Lucy.”

The Boss: The Cross-Cultural Pitch

Backlink: http://feeds.nytimes.com/click.phdo?i=236267ccd125ce7d12435d34ddd1f2c2