Gartner: Social Analytics Reaches "hype Peak"

Social Analytics is in the "Peak of Inflated Expectations", when a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. Predictive Analytics, on the other hand, is quite close to mainstream adoption.

Gartner: Social Analytics Reaches "Hype Peak"

Backlink: http://www.kdnuggets.com/2011/08/social-analytics-reach-gartner-hype-peak.html